Capital raising strategies are the specific methods and plans businesses use to secure money for operations, expansion, or new ventures. These range from issuing equity to investors and taking on debt from lenders to using modern approaches like crowdfunding, with the ultimate goal of fueling business growth without relying on unpredictable or ineffective tactics.
Many founders know the frustration of trying to raise capital. The journey can feel like an endless cycle of investor rejection, cold emails, and generic advice that doesn’t work. You need serious investors, not just an audience, and practical strategies that get results. The problem usually isn’t a lack of innovation. It’s often using outdated or ineffective methods to secure funding for your business.
This article is for those who are tired of investor rejection and ready to succeed at raising capital. We will cut through the noise and explore 11 proven strategies to help you secure funding and build a strong investor network. Unlike traditional platforms, our advice is based on relationship based fundraising. We emphasize warm investor introductions and building high-value connections. This is the key to transforming how you approach investors and connecting with the right people.
Understanding your options, from equity and debt to venture capital, is crucial. But success depends on more than just knowing these strategies. It’s about applying them with a relationship-first mindset. We will guide you through each strategy, showing you how to choose the right path for your business. You’ll learn how to build an investor network that provides not just funding, but long-term support. First, let’s look at why common approaches often fail and how a new perspective can change your fundraising journey.
Why Do Most Capital Raising Strategies Lead to Rejection?

The Problem with Cold Outreach and Pitch-Focused Fundraising
Many founders are stuck in a frustrating cycle. They are
The problem is cold outreach and generic pitching. Founders often create a detailed pitch deck and send it to as many people as possible. They use cold emails or mass
However, this approach rarely works with serious
Without a personal introduction, you create an immediate barrier. The dynamic feels transactional, making it hard to build trust. This lack of rapport makes investors much less likely to engage. In fact, many venture capitalists and sophisticated investors prefer introductions for new opportunities [1].
As a result, this path leads to:
- Wasted time and resources
- Growing frustration and lost motivation
- A reputation for being unprepared or unprofessional
- Struggling to secure the funds you need
The problem isn’t your business idea; it’s the wrong approach. Most traditional
Moving from Transactional to Relational Investor Network Building
Successful
GILD teaches a different method:
The power of
Our
- Identifying and connecting with the right investors
- Building trust and showing you’re credible
- Positioning your opportunity within a trusted network
- Creating an ongoing pipeline of investor relationships
In addition, GILD members learn how to
This approach changes you from someone just
By focusing on quality over quantity, GILD helps you raise capital successfully and consistently. This strategic approach offers a clear path away from endless investor rejection.
11 Successful Capital Raising Strategies for Your Business

Strategy 1: Equity Fundraising (Selling Shares)
Equity fundraising is when you sell ownership stakes, or shares, in your business to investors. In return, you get the capital you need to grow. This strategy is popular with startups and businesses that need a large amount of funding. It’s a common way to raise money for business growth.
Key aspects include:
- Shares for Capital: Investors get company shares and become partial owners.
- No Repayment: Unlike a loan, you don’t have to make scheduled payments.
- Shared Risk and Reward: Investors share in your company’s successes and failures.
However, selling shares reduces your ownership and control. This is why choosing the right partners is so important. High-growth companies often use this method to expand more quickly [2].
For founders who want to raise equity, GILD focuses on building a private investor network. Our relationship based fundraising strategies connect you with serious investors who want a long-term partnership, not just a quick sale. This approach helps you avoid common pitching mistakes and get better terms.
Strategy 2: Debt Fundraising (Business Loans & Bonds)
Debt fundraising is when you borrow money that you have to repay with interest. With this method, you keep full ownership of your company. Common forms of debt include bank loans, lines of credit, and business bonds. It’s a direct way to get funding without giving up equity.
Considerations for debt financing:
- Principal and Interest: You must repay the original loan amount plus interest.
- Retained Ownership: You keep your full ownership stake in the company.
- Collateral Requirements: Lenders often ask for assets as security for the loan.
While debt has predictable costs, it’s also risky if you can’t make your payments. Small businesses often use different types of debt to manage their cash flow [3].
GILD’s investment rainmaker training helps you build a strong financial case for lenders. Our exclusive investor community also offers insights into creative debt options. We prepare you to explore different types of loans so you can find the right one for your business.
Strategy 3: Venture Capital (VC) Fundraising for High-Growth Startups
Venture Capital (VC) is a type of funding for startups with high-growth potential. VC firms invest money in exchange for an ownership stake, and they often provide expert advice and industry connections. This is a key strategy for **startup fundraising**.
Characteristics of VC funding:
- Significant Capital: VCs invest large amounts of money.
- Active Involvement: They often join the board and provide mentorship.
- Focus on Scale: VCs look for businesses that can grow exponentially.
Getting VC funding is very competitive. Only a small number of startups succeed [4]. You need a strong network and a clear vision to get noticed.
GILD teaches **proven capital raising systems** to attract serious VCs. We focus on getting **warm investor introductions** and building a strong **investor network**. Our method helps you turn cold pitches into trusted connections so you can stand out to the right VCs.
Strategy 4: Angel Investors & Seed Funding
Angel investors are wealthy individuals who invest their own money in startups. In return, they usually get an ownership stake (equity) or convertible debt. Angels often invest in a company’s earliest stages, known as the “seed” stage. Their support is vital for **capital raising for startup business**.
Key traits of angel investment:
- Early-Stage Focus: Angels usually invest before VCs do.
- Individual Investors: The money comes from individuals, not large firms.
- Mentorship Potential: Many angels offer their experience and connections.
Angel investments provide the early funding founders need to prove their business idea. They play a huge role in supporting new and innovative companies [5].
In GILD’s **elite capital raising course**, you’ll learn how to connect with angel investors. We show you how to build a **high net worth investor network** by creating real relationships. This is the key to getting **exclusive access to sophisticated and accredited investors** like angels.
Strategy 5: Private Equity & Raising Private Capital
Private Equity (PE) firms invest in established, successful companies. Their goal is to improve the business and increase its value before selling their stake a few years later. This is a common way of **raising private capital** for mature businesses.
PE firm engagement:
- Mature Businesses: PE firms look for companies with a proven history of success.
- Operational Focus: They actively work to make the business more profitable.
- Significant Investments: PE deals are typically for very large amounts.
PE funding can help a business grow faster and enter new markets. However, it also means major changes in company ownership and leadership [6].
GILD members get advanced **investor relations training** on how to work with PE firms. We share insights on how to attract **serious investors only** who share your long-term vision. Our approach helps you build relationships with the right PE partners instead of just sending mass emails.
Strategy 6: Crowdfunding Platforms
Crowdfunding is a way to raise money by collecting small amounts from many people, usually on **online fundraising platforms**. It opens up investing to almost anyone, making it a popular way of **raising capital for business**.
Types of crowdfunding:
- Equity Crowdfunding: Backers get a small piece of ownership in the company.
- Reward Crowdfunding: Backers get a product or perk in return for their money.
- Donation Crowdfunding: People give money with no expectation of a return.
Crowdfunding is a great way to test your idea with the market and build a community. The global crowdfunding market is worth billions of dollars [7].
While crowdfunding is accessible, you need a strong message to stand out. GILD helps you create a powerful story and presentation for your business. Our training makes sure your message connects with the right people, helping you attract quality investors and supporters in a crowded market.
Strategy 7: Raising Capital from Family Offices
Family offices are private firms that manage the money of wealthy families. They are experienced investors looking for opportunities that match their long-term goals. **Raising capital from family offices** can provide stable, patient funding for your business.
Key characteristics:
- Long-Term Horizon: They often invest for decades, not just a few years.
- Patient Capital: They are less focused on quick profits than VCs.
- Bespoke Investments: Deals are often tailored to the family’s specific interests.
Getting funding from family offices requires trust and a clear understanding of what they look for. Building a strong rapport is essential [8].
GILD offers **exclusive investor introductions** to our network of family offices. Our **relationship first capital raising** approach works especially well with these investors. We teach you how to build real connections, so you can secure funding and avoid rejection.
Strategy 8: Corporate Fundraising & Strategic Partnerships
Corporate fundraising is when you raise money from larger companies. This can be a direct investment, a joint venture, or a strategic partnership. These deals offer more than just cash—they can also give you access to resources, new customers, and industry knowledge. It’s a strategic way to **raise fund** and grow.
Benefits of corporate partnerships:
- Capital Infusion: Get direct investment to fuel your growth.
- Market Access: Use your partner’s customer base to grow yours.
- Resource Sharing: Gain access to technology, talent, or equipment.
Partnering with a corporation requires careful negotiation to ensure your goals are aligned. Many large companies are actively looking for innovative businesses to invest in [9].
GILD’s **global capital raising strategies** help you find and connect with the right corporate partners. We teach you how to build strong relationships that benefit both sides. Our approach focuses on making connections that give you both funding and a major competitive edge.
Strategy 9: Real Estate Capital Raising (Syndication & Funds)
Real estate capital raising is all about getting money for property projects, like development or acquisition. Common methods include syndication (pooling money from many investors for one project) or creating special real estate funds. This is a specialized but important type of **capital raising venture**.
Methods include:
- Syndication: Many investors combine their money for a single property deal.
- Real Estate Funds: These are managed funds that invest in many properties.
- Joint Ventures: You can partner with other experienced developers or investors.
Real estate deals involve physical assets and can offer strong returns. However, this area requires deep knowledge and a lot of capital. The global market for real estate investment is still very strong [10].
GILD offers advanced training for real estate founders and investors. Our **investor network building** techniques are key to connecting with people who invest in property. You will learn how to handle the complexities of this industry and raise the money you need for your projects.
Strategy 10: SAFE Notes (Simple Agreement for Future Equity)
A SAFE (Simple Agreement for Future Equity) is a popular tool for early-stage startups. It lets founders raise money quickly without needing to set a company valuation right away. The valuation is decided during a future funding round, which simplifies the early stages of **raising capital for startup companies**.
Advantages of SAFE notes:
- Simplified Process: They are much simpler than a traditional equity round.
- Deferred Valuation: You avoid arguments about valuation too early.
- Investor-Friendly: They offer investors a simple way to get in on the ground floor.
SAFE notes are used by many top startup incubators and seed investors because they make the first investment round faster for everyone [11].
GILD’s **practical fundraising training** covers modern tools like SAFEs. We show you how to explain the benefits of SAFE notes to potential investors. This helps you get early funding faster while keeping your investor relationships strong.
Strategy 11: Initial Public Offering (IPO)
An Initial Public Offering (IPO) is when a private company first sells shares to the public. This process turns it into a publicly traded company. An IPO can raise a large amount of money and greatly increase a company’s visibility. It is a major goal for many businesses looking for a massive **cap raise**.
IPO implications:
- Massive Capital: You gain access to a huge pool of public investors.
- Enhanced Visibility: Your brand gets more recognition and a stronger market presence.
- Regulatory Scrutiny: You must follow strict rules for public companies.
Going public is a complex, expensive, and long process. But for successful companies, an IPO is a huge achievement [12].
While GILD focuses on private capital, our training helps prepare you for the public market down the road. Learning strong **investor relations best practices** is essential. We help you get ready for the detailed financial review that comes with going public, teaching you the importance of transparency long before an IPO.
What is an example of capital raising?
Capital raising is how a business gets money from outside sources. This funding helps the company grow, innovate, and expand. In short, it’s how companies get the cash they need to run their operations, scale up, or start new projects.
Let’s look at a real-world example of how capital raising works:
Scenario: “Tech Innovators Inc.” Seeks Growth Capital
Imagine a fast-growing tech startup called “Tech Innovators Inc.” They’ve created a successful new AI analytics tool. Now, they want to hire more engineers, enter new markets, and boost their marketing. To do all this, they need more money than they make from day-to-day sales.
The company’s leaders decide to raise capital. Here’s a step-by-step look at how they might do it:
- The Need: Tech Innovators Inc. needs $5 million to improve its product, hire talented people, and grow its sales and marketing teams over the next 18-24 months.
- The Strategy: Because the company has high-growth potential, they choose to raise money through equity. This means they sell a small piece of the company to investors in exchange for cash. It’s a popular capital raising strategy for tech companies [source: Investopedia].
- Identifying Investors: Instead of contacting investors they don’t know (which often fails), the team looks for warm introductions. They focus on seed investors, angel investors, and venture capital (VC) firms that have a history of backing young tech companies. They use their current contacts to find a private network of investors.
- Preparation and Pitching: They carefully create their investor pitch deck, business plan, and financial forecasts. They highlight not just their product, but also their past successes, the market opportunity, and their team’s skill. Building this trust is a key part of good investor relations.
- Negotiation and Deal Closing: After a few good meetings, they get offers from several investors. They negotiate the details to make sure the deal matches their long-term goals. Finally, they close the deal and secure the $5 million. This new funding allows them to move forward with their growth plans.
This example shows the process of raising capital in action and how founders can raise money for startup growth [source: Forbes]. It’s more than just asking for money. It’s a careful process of finding the right investors, building strong relationships, and following a clear strategy to secure funding.
At GILD, we know that raising capital can be a major struggle for founders. Our approach is different. We focus on building relationships to create a valuable investor network for you. This gives you access to exclusive communities and high-net-worth investors. We help you move from feeling uncertain about fundraising to feeling confident. Our training changes how you connect with investors, providing warm introductions instead of just cold lists.
How to Choose the Right Fundraising Strategy
Assessing Your Business Stage (Startup vs. Growth)
Choosing the right fundraising strategy starts with knowing your business’s current stage. Many founders struggle to raise capital because they use the wrong methods for their development phase, which leads to constant rejection from investors. For example, a seed-stage startup needs a different approach than a mature company seeking money to expand.
- Early-Stage Startups: If you’re a startup needing initial funding, focus on strategies like angel investor networks, seed funding, or SAFE notes. These methods are ideal for showing early progress and building your minimum viable product (MVP). At this stage, your goal is to find visionary investors who believe in your potential and your team.
- Growth-Stage Businesses: For businesses that already have market fit and are making money, options expand to venture capital, private equity, or strategic corporate partnerships. At this stage, the focus is on scaling up your operations and growing your market share. You’ll be looking for serious investors who can fund major growth.
- Mature Companies: Established companies can explore options like debt financing, family offices, or even an Initial Public Offering (IPO) for a large amount of capital. These options require strong financial records and a clear path to profit.
Knowing your stage is critical. It determines the type of investor you’ll attract and which fundraising methods will work best. GILD’s practical fundraising training helps you make these choices, making sure your strategy fits your business’s lifecycle.
Understanding the Cost of Raising Capital
The “cost” of raising capital is more than just legal fees and commissions. It also includes your time, giving up equity (dilution), and missed opportunities. Tired of rejection, many founders underestimate these hidden costs, which drains their resources. For example, legal and accounting fees for a Series A round can cost anywhere from $50,000 to $250,000 or more, depending on how complex the deal is [13].
When you evaluate fundraising strategies, consider all of these costs:
- Financial Costs: These are direct expenses like legal fees for paperwork, accounting fees for due diligence, and investment banking fees. A proven system for raising capital can help you reduce these costs.
- Time Commitment: Fundraising takes a lot of time. Founders often spend months away from running their business, which can slow down growth. Wasting time on the wrong methods means you miss out on other opportunities.
- Equity Dilution: When you sell shares, you give up a part of your company. This is a major cost, especially for early-stage companies. GILD teaches relationship-based fundraising to help you get better terms and keep more of your company.
- Control: Depending on the investor and the deal, you might give up some control or a board seat. Decide how much influence you are willing to share.
GILD helps you raise capital effectively by building a private investor network. This lowers the “cost of connection.” Through warm introductions and a relationship-first approach, you waste less time and money, leading to better deal terms and valuable investor relationships.
Aligning Your Strategy with Long-Term Goals
A successful fundraiser isn’t just about getting money. It’s about finding the right partners who share your long-term vision. Many founders take short-term cash that can compromise their future growth. It’s essential to align your fundraising strategy with your company’s long-term goals.
Keep these long-term factors in mind:
- Vision and Mission: Will these investors support your core mission? Do they understand your industry? GILD’s exclusive investor community connects you with serious investors who understand and share your goals.
- Exit Strategy: Think about your exit plan, like an acquisition or IPO. Different investors want different things. Some want a quick return on their investment, while others are in it for the long term.
- Strategic Support: What value do investors bring besides money? Their networks, industry knowledge, or advice can be priceless. This is a key part of GILD’s investment rainmaker training: building relationships that offer more than just cash.
- Cultural Fit: Investors are like partners. A good cultural fit makes for a better working relationship and helps you share the same goals. This is vital for building a private investor network that provides long-term value.
GILD’s method teaches founders to stop pitching and start building lasting relationships. By creating your own investor network, you’ll attract high-net-worth individuals and global investors who truly support your long-term goals. This approach turns fundraising from a string of rejections into a key advantage, making you an Investment Rainmaker.
The Investment Rainmaker: A System, Not Just a Strategy

Many founders focus on one-off fundraising tactics. But to get serious investment, you need a proven system. This approach goes beyond individual strategies. It helps you build lasting relationships that open the door to continuous funding.
GILD offers the Investment Rainmaker methodology. It’s not just a strategy—it’s a complete system that changes how you connect with investors. We focus on building a strong investor network and raising funds through relationships. This helps you raise capital successfully, again and again.
Building a Private Investor Network that Pays
Struggling to raise capital is often due to a weak private investor network. Using generic lists and cold emails rarely attracts serious investors and usually leads to rejection.
The Investment Rainmaker system teaches you how to build a network that delivers real value. This network becomes a lasting asset for your business. It is useful for more than just one fundraiser, giving you ongoing access to high-net-worth investors.
We provide hands-on fundraising training to help you build meaningful connections. You will learn to attract and engage the right kind of experienced, high-value investors. This relationship-first approach sets GILD members apart and leads to much higher success rates than traditional methods.
- Strategic Connections: Focus on quality investors, not quantity.
- Long-Term Value: Build relationships for multiple funding rounds.
- Asset Creation: Your network becomes a lasting business asset.
- Exclusive Access: Get access to exclusive investor community opportunities.
The Power of Warm Investor Introductions
Cold emails and mass pitching don’t work well. They often leave founders tired of rejection. In contrast, warm introductions are very powerful. An introduction from a trusted source gives you immediate credibility and greatly improves your chances of getting funded.
GILD helps you make these important connections. Our exclusive investor community gives you access to a real investor network. We connect you only with serious investors. Members get a huge advantage in securing private investor introductions.
A study by the Harvard Business Review showed that referrals convert at a rate 4x higher than cold outreach [14]. This proves the clear impact of trusted introductions. Our system to raise capital focuses on these valuable connections, replacing guesswork with a clear path to funding. You will move from cold pitching to warm introductions with ease.
- Instant Credibility: Start conversations with built-in trust.
- Higher Conversion Rates: Warm leads are more likely to invest.
- Reduced Rejection: Avoid the frustration of cold outreach.
- Time Efficiency: Focus your time on investors who are already interested.
Getting Value From Your Investor Relationships
Being an Investment Rainmaker is about more than raising capital once. It means understanding how to get long-term value from your investor relationships. These connections can create ongoing value for your business, well beyond your first fundraiser.
GILD’s training teaches you to use your network smartly. This includes getting follow-on funding, finding international investors, and receiving expert advice. Your network can also lead to new business partnerships and help you find exclusive investment opportunities worldwide.
Our hands-on education helps you turn professional contacts into profitable investor connections. The GILD membership program provides the resources and community to support this process. As a result, you will build a global investor network that provides a constant flow of opportunities and capital.
- Ongoing Funding: Secure future rounds with existing investors.
- Strategic Guidance: Get valuable advice from experienced investors.
- Deal Flow: Uncover new investment and partnership opportunities.
- Global Reach: Grow your international investor network.
Frequently Asked Questions
What are the 4 types of capital in a business?
Every business owner needs to understand the main types of capital to raise money effectively. This knowledge is the foundation for funding your company’s growth and daily operations. GILD membership also provides expert advice to improve your fundraising strategy.
- Debt Capital: This is money you borrow and must repay with interest over a set period. Common examples include bank loans, lines of credit, and bonds.
- Equity Capital: This is money from investors in exchange for a share of ownership in your company. Founders often use equity to attract serious investors.
- Working Capital: This is the cash available to run your daily business operations. It is calculated as current assets minus current liabilities. Managing it well keeps your business running smoothly.
- Trading Capital: This capital is set aside for trading or high-risk investments to profit from market changes. It is common in financial firms [15].
At GILD, we help founders master raising both equity and debt capital. We connect you with an exclusive investor community ready to provide these critical types of funding.
How to raise capital legally?
It is essential to raise capital legally. Breaking securities laws can result in serious penalties. Founders must handle this process carefully with expert help. GILD training gives you a clear framework for raising capital legally.
To raise capital legally, consider these key steps:
- Understand Securities Regulations: Every country and state has specific laws for selling shares in a company. For example, the U.S. has the Securities Act of 1933 and SEC rules like Regulation D [16]. Other countries have their own rules for connecting with private investors.
- Consult Legal Professionals: Hire an experienced securities lawyer early on. They will make sure all your documents and investor communications follow the law. This helps prevent legal trouble later.
- Proper Documentation: Prepare key documents like a Private Placement Memorandum (PPM). This document gives investors all the important information they need, including risks, terms, and financial projections.
- Investor Qualification: Make sure your investors meet legal standards, such as being “accredited investors.” This is often required for private funding rounds. GILD helps you connect with qualified, high-net-worth investors.
- File Necessary Notices: After you raise the money, you may need to file forms with government agencies. For example, a Form D filing with the SEC is common in the U.S.
GILD’s Investment Rainmaker training includes best practices for legal compliance. We help you build a private investor network while following all the rules, giving you a proven system to raise capital effectively.
Is a capital raise good or bad?
Raising capital isn’t automatically good or bad. Its value depends on your business needs, goals, and the investment terms. A good deal can fuel massive growth, while a bad one can hold your business back. GILD helps founders raise money on the best possible terms.
Benefits of raising capital can include:
- Accelerated Growth: New capital helps you expand into new markets, develop products, and scale your operations.
- Strategic Partnerships: Investors often bring valuable experience, contacts, and credibility.
- Market Advantage: A cash injection can help you get ahead of competitors or seize new opportunities.
- Credibility: Attracting serious investors shows that the market believes in your business.
However, you should also consider the downsides:
- Dilution of Ownership: Selling equity means giving up a percentage of your company, which reduces your control and share of future profits.
- Increased Debt Burden: Taking on debt means you have to make repayments with interest, which can strain your cash flow.
- Loss of Control: Investors may want a seat on your board or a say in major business decisions.
- Time and Resource Intensive: Fundraising is a demanding process that can take your focus away from running your business.
GILD teaches relationship-based fundraising. We help you get capital on terms that match your long-term vision. This approach turns fundraising into a tool for success and helps you avoid common struggles.
What is the best way to raise capital for a startup?
There is no single “best” way to raise capital for a startup. The right method depends on your industry, business stage, and goals. However, building relationships with investors always works best. GILD teaches this approach in our elite course, moving you beyond cold outreach.
Common and effective ways for startups to raise funds include:
- Angel Investors: These are wealthy individuals who invest early for a stake in your company. They often offer advice and connections. Getting a warm introduction is key.
- Venture Capital (VC): VC firms invest in high-growth startups with the potential to become very large. This usually happens in later funding rounds like Series A.
- Seed Funding: This is the first round of funding to prove your idea and build a basic product (MVP). It often comes from angel investors, incubators, or friends and family.
- Grants and Competitions: This is funding from government programs or competitions that you don’t have to repay. It’s often very competitive.
- Crowdfunding Platforms: These sites allow many people to invest small amounts of money in your business. This can also be a great way to test your product’s appeal.
If you’re tired of rejection from investors, the GILD Investment Rainmaker training provides a proven system. We teach you how to build a private investor network, get warm introductions, and turn those relationships into funding. We focus on quality investors, not quantity, connecting you only with people who are serious about investing. Our elite community also opens doors to international funding and a global network.
Sources
- https://techcrunch.com/2012/11/10/how-to-get-your-foot-in-the-door-at-a-vc-firm/
- https://www.investopedia.com/terms/e/equity-financing.asp
- https://www.sba.gov/funding-programs/loans
- https://nvca.org/
- https://www.angelcapitalassociation.org/
- https://www.privateequityinternational.com/
- https://www.statista.com/statistics/1183181/crowdfunding-market-size-worldwide/
- https://www.forbes.com/business/family-offices/
- https://hbr.org/topic/corporate-venture-capital
- https://www.jll.com/en/trends-and-insights/research/global-capital-flows-report
- https://www.ycombinator.com/documents/
- https://www.sec.gov/oiea/investor-alerts-bulletins/ib_ipo.html
- https://www.bloomberg.com/news/articles/2019-09-09/series-a-fundraising-costs-surge-for-startups
- https://hbr.org/2016/06/the-business-case-for-personal-connections
- https://www.investopedia.com/terms/t/tradingcapital.asp
- https://www.sec.gov/smallbusiness/exemptofferings/regd